FROM THE FOUNDERS

What we're learning.

Notes from the two of us - what AI actually changes in a business like yours, written as we find out.

Your AI Is Glazing You, Bro "Your AI is glazing you, bro." Read → Take Control of AI — Before It Takes Control of You If you're worried AI is coming for your job ... this is what to do about it. Tell your bosses to invest in it. Read → A Karaoke Company Just Crashed the Logistics Sector A former karaoke company with $6m in market cap and less than $2m in quarterly revenue just crashed the entire logistics sector. Read → Learn to prompt and you'll learn AI I bang on about this all the time: want to learn AI? Learn to prompt. This paper from the University of Chicago proves why. Read → AI sales teams? Ok - this is getting close to home AI sales teams? Ok - this is getting close to home. I can't quite work out whether I like this or not. Read → Why is there so much AI slop everywhere? Why is there so much AI slop everywhere? Here's the maths: Read → Ads in Chat GPT? Hardly the second coming of AdWords OpenAI is putting ads in ChatGPT. It's amazing what getting desperate for cash will do. Read → You're Staring at a Plywood Box Rant incoming. Read → It's not AI bias. It's what we give it to work with. I had to read Jon Block's piece in The Media Leader about five or six times before I properly understood what he was arguing. Not because it's poorly written - it's… Read → Some agreeable disagreeing about how to use AI Omar Oakes wrote a piece this morning that stopped me mid-scroll - I've followed his thinking for a while and normally I'm nodding along to every line, but this one… Read → C-suite execs: do you actually know what "AI" means? I remember when programmatic was the word nobody could define. Header bidding, DSPs, SSPs, PMPs, horizontal auctions - we used to sit on panels debating what… Read → Millennial C-Suite: are you about to make the same mistake the boomers made? When I started work in the late 90s, email had just arrived and there were senior execs who'd get their PAs to print them out, annotate them by hand, then have the PA… Read → How to Build an AI Chief of Staff (and How to Get Your SecOps Team to Say Yes) So you read the LinkedIn post and you're here for the how. Read → The AgentFlow Manifesto Most businesses come to us saying some version of "we need to do something with AI." Read → Your Move 37 Moment is Coming In 2016, world champion Lee Sedol sat down to defend humanity's honour in Go - the world's most complex board game, with more possible moves than atoms in the… Read → £2,000 and Two Months vs 35 Minutes and 45p My wife Helena had a web app built a couple of years ago. It cost £2,000 and took two months. Yesterday I rebuilt it using Claude Code in 35 minutes. It cost 45 pence. Read → Stop Telling People to "Get Their Data in Order" "You need to get your data in order before you do AI." Read → It's You, Not Your AI I was getting frustrated with Claude Code yesterday. Nothing was working. Then I saw its internal reasoning: "The user seems frustrated. I have attempted this fix… Read → C-Suite: You Have to Find the Time If you're C-suite, you probably spent most of yesterday in meetings. And today. And tomorrow's already booked solid too. God knows how you have the time to read this… Read → Why AI Won't Fix Your Business (Unless You Change How You Work) UK productivity growth stalled in 2008. Despite billions spent on "digital transformation," we're barely more productive than we were fifteen years ago. Read → We Cut the Judgment Layer. Now We Need It Back. When I arrived at Google in 2006, experienced professionals were rare. At 31, I felt "ancient" despite having minimal work experience. That was the culture then -… Read → The Rise of the Haphazards: Three Types of AI User I've noticed three types of AI users emerging in organisations: Read →