UK productivity growth stalled in 2008. Despite billions spent on "digital transformation," we're barely more productive than we were fifteen years ago.
Here's the uncomfortable parallel: when factories first adopted electric motors, they didn't see productivity gains either. Why? They kept the same work structures. They replaced steam engines with electric ones but left everything else unchanged.
We've done exactly the same with digital. We still work the way we always worked, more or less. Just with digital tools.
The real challenge isn't technology adoption - it's organisational willingness to fundamentally redesign workflows. Smaller, agile firms are more willing to rethink processes from scratch. Larger corporations struggle with legacy systems and entrenched management layers.
The critical question: are you brave enough to restructure operations comprehensively to realise AI's true potential? Or are you just bolting AI onto existing processes?
Because if it's the latter, you're going to spend a lot of money to stay exactly where you are.
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