Communications.
8 real jobs AI can take on for a communications team - most of them inside the licence you already pay for. The colour on each card is the kind of AI; the line at its foot is what it takes to get it.
THE COLOUR IS THE KIND OF AI — AUTONOMY RISES LEFT TO RIGHT
The line at the foot of each card is what it takes to get it - a free chatbot, the licence you already pay for, or a build.
If these words are new, the homepage walks the whole spectrum →
Day in the life.
See how people can use your AI assistant to perform common tasks throughout their day to save time, generate value, and improve their wellbeing.
See how an issues management manager uses AI to spot, triage and respond to emerging issues across the day.
Try it in your own AI
- Context: I manage issues at [company]. The mentions and messages below came in overnight; most are noise, one might not be.
Objective: Triage them: what's routine, what's trending versus flat, what touches [our sensitive areas] - and for anything that could grow, the holding line drafted and the facts we'd need before saying more. [Paste the mentions.]
Style: Triage table, holding lines underneath.
Tone: Holding lines calm and specific - never 'we take this seriously' on its own.
✓ In the licence you already pay for
Follow a comms director using AI to shape clear, informative internal messages and keep the organisation aligned.
Try it in your own AI
- Context: I direct internal comms at [company]. This week carries [e.g. a results announcement and a leadership change]; the messages must line up, or the organisation reads the gap.
Objective: From the material below, build the week's message architecture: the one story both announcements tell, what each channel carries and when, and where employees will poke holes - with the answers. [Paste the material.]
Style: Architecture on one page, channel plan as a table, the hard questions answered plainly.
✓ In the licence you already pay for
See how a communications leader weaves AI through the day to steer strategy, messaging and team output.
Try it in your own AI
- Context: I lead communications at [company]. The requests below arrived this week - every team wants comms, now, for their thing.
Objective: Give me the portfolio view: what deserves comms investment against our narrative priorities, what gets a lighter touch, what we decline - with reasoning I can send back, so the no lands as strategy rather than neglect. [Paste the requests and our priorities.]
Style: Three tiers as a table, the reasoning note drafted.
✓ In the licence you already pay for
Watch an internal comms manager use AI to keep employees informed and engaged throughout a busy day.
Try it in your own AI
- Context: I run internal comms at [company]. The intranet post below launches [change]; history says people skim it, miss the action and fill the gaps with rumour.
Objective: Rework it: the action unmissable in the first three lines, the 'what this means for you' split by audience, and the three questions people will ask in the comments - answered in the post before they're asked. [Paste the draft and the audiences.]
Style: Under 300 words, scannable, action first.
Tone: Straight and warm - certainty where we have it, honesty where we don't.
✓ In the licence you already pay for
Media and analyst relations.
Teams must produce regular updates and be prepared to respond quickly and appropriately during crises. Real-time data analysis enables rapid response with data-backed messaging strategies. AI-powered monitoring tools can scan news, blogs, and social media in real time. Sentiment analysis helps gauge public perception and detect potential PR crises early.
Spokespeople walk into interviews briefed on the journalist, audience and likely questions, with sourced answers ready to deliver.
Try it in your own AI
- Context: [Spokesperson] is being interviewed by [journalist/outlet] on [date] about [topic]. Their recent coverage and our positions are below; the risk is the third follow-up question, not the first.
Objective: Build the prep: what this journalist tends to do, the likely line of questioning including the two questions we'd rather not get, our answers sourced from the positions below, and the bridge lines back to our story. [Paste the coverage notes and positions.]
Style: Q&A pairs, hard questions first; bridges as one-liners.
Tone: Answers conversational and quotable in one sentence.
✓ In the licence you already pay for
Internal communications optimization.
Communications teams must ensure consistent and effective communication within large or distributed teams. AI can help to reduce long cycle times to draft and review content to ensure optimal timing of message delivery. AI-driven analytics can assess engagement with internal messages and suggest improvements.
Source material becomes a polished, on-brand announcement with several variations to choose from, drafted and refined in minutes.
Try it in your own AI
- Context: We're announcing [the thing] internally at [company] on [date]. The source material below is accurate and unreadable in equal measure, and the audience has announcement fatigue.
Objective: Turn it into the announcement: what's changing, what it means for the reader, what they need to do and by when. Give me three versions with different leads so we can pick. [Paste the source material.]
Style: Under 250 words each, the action unmissable.
Audience: Everyone - assume they read the first two lines and whatever's bold.
Tone: [Your company's register, e.g. warm and direct] - not press-release.
✓ In the licence you already pay for
Content creation and personalization.
Creation of public-facing content can be slow especially when crafting high volumes of engaging, personalized content across multiple channels. Generative AI tools can draft emails, social media posts, press releases, and blog articles that are tailored to different audience segments based on behavior, preferences, or demographics.
Audience and platform research shape tailored, channel-ready posts whose tone and sentiment are tested before they go live.
Try it in your own AI
- Context: I write social for [company/brand] on [platforms]. The news below needs posting today, and each platform reads differently.
Objective: Draft the set: one version per platform written for how that feed is read - not one post resized - with the hook doing real work in the first line. Then tell me which single platform this news suits best, if I only post once. [Paste the news and a line on brand voice.]
Style: Per platform - the post, then one line on why it's shaped that way.
Tone: [Your voice in a phrase] - no hashtag soup.
Works in a free chatbot
Rough ideas become a researched, well-structured blog with a sharp title and stakeholder review email ready to send.
Try it in your own AI
- Context: I write for [company]'s blog. The rough idea below needs to become a post worth someone's ten minutes - researched, structured, with a point of view rather than a summary.
Objective: Build it with me: three angle options first with the strongest argued, then the structure, then the draft with claims sourced, then title options and the review note to [stakeholder]. [Paste the rough idea and any material.]
Style: [Length]; subheads that carry the argument; titles a person would click without feeling tricked.
Tone: [Your voice in a phrase].
✓ In the licence you already pay for
Most of these run on the licence you already pay for.
The gap is that nobody's pointed it at the job yet. That's the work we do, and it starts with a half-hour call - bring the one that looked most like your week and we'll tell you whether it's a quick win or a proper build. No licence yet? We'll help you pick one first.
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